Alessio Bernasconi
Portfolio · 2026

Digital marketing,
grounded in data.

I'm Alessio Bernasconi, a digital marketing and analytics professional with 3 years of experience in SEO, paid ad campaign management, email marketing, analytics and CRM management.

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Selected work

Featured projects

A snapshot of recent campaigns and systems built across SEO, paid media and CRM.

B2C Mortgage Guide

Comprehensive mortgage guide built to attract and engage potential consumers through SEO led content.

  • In depth keyword research with SemRush to identify high impact search terms.
  • Partnered with the copywriter to craft informative, SEO optimized articles.
  • +300% increase in organic traffic, boosting brand visibility and engagement.
SEOGoogle AnalyticsSearch ConsoleSemRush

CRM Automation System

Python pipeline that retrieves and updates customer data via API, integrating cleanly into the CRM.

  • Identified and filled missing data such as email addresses.
  • Cleaned and maintained record accuracy across the database.
  • Improved data quality, streamlined workflows and CRM efficiency.
PythonAPIsCRM

PPC Retargeting Campaign

Designed and managed PPC display and search campaigns retargeting segmented mortgage brokers.

  • Structured 70/30 A/B testing approach to optimize performance.
  • Collaborated with design on high converting ad banners.
  • +500% increase in ROAS across the campaign portfolio.
Google AdsPPCA/B Testing
Career

Professional experience

Digital Marketing Specialist

The Deepcore
2026 to Present
Paris, France
  • Supported migration of newsletter and transactional emails to Brevo, improving deliverability, inbox placement and advanced tracking through KPI monitoring and A/B testing.
  • Built and optimized 10+ outbound sequences in Lemlist, managing personalization and lead scoring to convert MQLs into SQLs, resulting in a 100% increase in bookings.
  • Improved website SEO and health performance, increasing impressions by 531% and clicks by 55%.

Marketing Specialist

Suite Sistina
2025 to 2026
Rome, Italy (Remote)
  • Owned the digital marketing strategy and led a team of 3, overseeing multichannel campaign execution.
  • Grew Facebook and Instagram views by over 400%, engagement by 300% and follower base by 150% in three months through content optimization and paid promotion.
  • Drove a 30% increase in customer acquisition through campaigns across Meta, Google Ads, Sojern and OTA platforms.
  • Improved ROAS to 13× via structured experimentation, audience segmentation and performance analysis across channels.
  • Restructured website communication and landing pages, improving SEO performance and conversion rates.

Marketing Analyst

MQube
2023 to 2025
Guildford, United Kingdom
  • Managed £15K multichannel digital campaigns across Google Ads, social media and SEO, achieving a +500% ROAS.
  • Implemented HubSpot workflows, email automation and landing pages, driving higher engagement and lead conversions.
  • Increased organic traffic by 100% by analyzing keyword gaps and validating ranking opportunities via SemRush and Ahrefs.
  • Owned the GA4 measurement framework (events, conversions, attribution) and produced weekly insight reports.
  • Applied Python for advanced data analysis and automation to support SEO and social media reporting.
  • Defined acquisition and conversion KPIs and built Power BI dashboards used by marketing leadership to track funnel performance and guide budget allocation.
  • Produced whitepapers and high value content to enhance brand positioning and attract organic leads.
Background

Education

MSc in Marketing and Strategy

Warwick Business School Sept 2022 to Aug 2023 Coventry, United Kingdom
  • Developed expertise in marketing, customer experience, analytics, and market research
  • Gained strong skills in strategic management and project leadership
  • Applied business concepts through the Business in Practice capstone project
Studied key subjects including
  • . Critical Issues in Marketing
  • . Strategic Management
  • . Market Research
  • . Marketing & Strategy Analytics
  • . Creating Value with Marketing Experiences
  • . Strategic Leadership & Ethics
  • . Marketing of Luxury Products & Services
  • . Project Management
Business in Practice project
  • . Simulated the management of an automotive manufacturing company
  • . Developed and marketed electric vehicles, balancing strategy, finance, and sustainability
  • . Navigated CO₂ regulations, digitalization challenges, and ESG considerations
  • . Gained hands on experience in strategic decision making and business transformation

BSc in Communication Sciences

Università della Svizzera Italiana Sept 2019 to July 2022 Lugano, Switzerland
  • Focused on corporate communication, achieving a final grade of 8.34/10
  • Completed a dissertation titled: "Preventing Music Induced Hearing Loss: An Experimental Study Testing Message Effects Among Generation Z in Ticino, Switzerland" (achieved a perfect score of 10/10)
  • Developed expertise in marketing, consumer behavior, and strategic communication
  • Gained strong research skills through qualitative and quantitative methods
Studied key subjects including
  • . Marketing & Social Marketing
  • . Corporate Communication
  • . Qualitative & Quantitative Research Methods
  • . Advertising and Nudges
  • . Global Strategic Communication
  • . Social Psychology
  • . Statistics
  • . Consumers & Brands
Credentials

Certifications

Google AI Essentials

Fundamentals of AI, prompt engineering, and responsible AI use.

Work smarter with Microsoft Excel

Proficiency in data analysis and business operations.

Beginner and Intermediate SQL

Strong command of SQL and database management.

Python Certifications

Beginner, Intermediate, Analyzing Marketing Campaigns with Pandas.

Claude 101

Foundations of working effectively with Claude by Anthropic.

Toolkit

Technical skills

Marketing & Analytics

SEOCompetitor AnalysisGoogle Analytics 4Google Search ConsoleSocial Media MarketingCustomer SegmentationWebinars & Podcasts

Data Analysis & Automation

PythonSQLRPower BIExcelLooker StudioSPSSAI

CRM & Campaigns

HubSpot WorkflowsEmail MarketingKnowledge Base ManagementPaid Ad CampaignsA/B TestingLanding Pages

Software & Platforms

Google AdsMeta AdsLinkedIn AdsLinkedIn Sales NavigatorApolloSemRushAhrefsHubSpotBrevoMailjetLemlistCanvaGitHub
Spoken

Languages

Italian
Native Speaker
English
C2
French
B1 (actively learning)
German
B1